
Lots of Clicks, Few Arrivals: Why Indonesia’s ‘New Balis’ Tourism Dream Is Stalling Despite Global Online Buzz
Indonesia’s “10 New Balis” tourism strategy is generating strong online interest, but real-world arrivals are lagging behind. While global travellers are searching, saving and sharing emerging destinations, limited international flights, infrastructure gaps, and complex journeys are stopping curiosity from turning into bookings. This article explores why digital buzz does not equal tourist arrivals, how Bali’s ease of access continues to dominate travel decisions, and what Indonesia must do differently to convert clicks into committed travellers. The future of Indonesian tourism depends not on attention, but on access, confidence, and experience.














